Wednesday, December 21, 2005

We interrupt this serial...

...to bring you an important message from CJR Daily. I referred to the then-unpublished study "A Measure of Media Bias" in my 602 term paper, "Enterprising journalists: An empirical search for the source of bias in the media." In the paper, I am dismissive of it, as I am of all content analysis of journalism because it seems so entirely subjective. In fact, I have a hard time with all quantitative studies that try to take complex, subtle interactions and ideas and reduce them to numbers (see also the first paragraph of this post about Infromation Science research).

I think that in general, the worlds of academic media studies and journalism need to learn how the other works so that they can actually help each other. In this case, I side with CJR. So here, for your reading pleasure, and to save myself from having to write the rant: the CJR Daily article ripping into Groseclose and Milyo.

Monday, December 19, 2005

The idea of professionalism

Note: This is part three of the serialization of my term papers. This section of "Journalism education, democracy, and the possibility of a more perfect professionalism" follows directly from this first post in the series.

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Eliot Freidson (1994) dates the organization of professions to the post-industrial era, when work became less focused on the performance of tasks, and more on the acquisition and application of specialized knowledge (pp. 95–96). He defines a profession as an occupation so well organized that its members can realistically envisage a career over most of their working years, a career during which they retain a particular occupational identity and continue to practice the same skills no matter in what institution they work. A similar form of organization is to be found in the skilled trade or craft, though the craft cannot claim the same kind of knowledge-based skill as can the profession (p. 101).

Journalism certainly fits this idea of a profession, as opposed to a craft. Aside perhaps from academic researchers, what profession could be said to be more knowledge-based that journalism? While it is true that journalism’s knowledge base is not specialized nor even permanent, journalists must gather, digest and transmit huge amounts of knowledge in the course of their daily working lives. The work of journalists can be more clearly compared to that of researchers (though with a different intended audience) than to that of, say, woodworkers. Information, to coin a phrase, is not wood.

In an earlier book, Freidson (Freidson, 1986) suggested the relationship between professions and the power that they wield. “Professional groups, including scientists and academics, are often represented as the creators and proponents of particular bodies of knowledge that play important roles in shaping both social policy and the institutions of everyday life” (p. ix). This knowledge brings power and responsibility, and as the arbiters of general knowledge—as opposed to the specific knowledge of the professions Freidson mentions by name—this power and responsibility is amplified. Though he is perhaps the leading writer on professionalism (see also Abbott, 1988; Larson, 1977), Freidson does not mention journalists in either of his general books on the topic. Banning (1998) notes that “Discussion of the professionalization of journalism in the literature on professionalism is conspicuous by its absence” (p. 159).

Banning argues that professionalization is not a cluster of attributes, but rather a process, best expressed as a scale. This particular historical study does not even take a stance on whether or not journalism is a profession, but instead traces the changing attitudes of nineteenth and twentieth century journalists toward themselves.

In another examination specifically of journalism professionalism (Soloski, 1989), one researcher offers up a similar definition of professionalism that, on its face, actually seems less applicable to journalism:
For a profession to exist, it must secure control over the cognitive base of the profession. To do this a profession requires (1) that a body of esoteric and fairly stable knowledge about the professional task be mastered by all practitioners, and (2) that the public accepts the professionals as being the only individuals capable of delivering the professional services. (p. 210)

While there are some skills that a journalist needs that seem esoteric (use of editing and page-layout computer software, database manipulation, interviewing skills), the most clearly esoteric are the technical skills, and those are the most volatile. And as for point (2), journalism as a profession seems to have the highest propensity for an “I could do that” reaction from the general public. Laypeople don’t feel that way about surgeons or structural engineers, but many—if not most—people with solid general educations are capable of asking questions and turning the resulting information into a coherent story.

Sunday, December 18, 2005

Enterprising journalists: An empirical search for the source of bias in the media

Note: This is part 2 of a multi-part series of my term papers from the fall. In this installment, the abstract from my Research Foundations final project (This is unconnected to the previous post.):

Abstract

Observers and critics of American journalism argue about the nature of bias in newspapers, magazines, and television journalism. They agree, however, that bias of some kind is rampant. Accusations of bias in news reporting have risen at almost the same time as the ideal of objectivity has taken hold within the profession, coming to a head in the early 2000’s with a flurry of books by pundits, humorists, and serious critics from both sides of the ideological aisle. While the debate raged in the popular press, academic inquiry into the nature of bias in American journalism took three paths. Political economists of the media focus on the incentives for journalists to produce biased reporting—either to feed a desire for biased reporting, or to please corporate parents of media companies. Other scholars perform content analysis of journalism, trying to determine whether or not the news is actually as biased as partisan critics would have it. A third group looks at the effects of bias in the media on audiences, through the lens of audience studies.

This study takes a new approach, trying to determine whether or not the people who become journalists are prone to become opinion leaders because of their innate psychological makeup. Disregarding the contentious issue of defining political liberals and conservatives, this study adopts the theory of John L. Holland, a psychologist who developed a career interest inventory. In Holland’s theory, each person fits into three of his categories, and he predicts that journalists fit into the category he calls “enterprising.” Enterprisers are people who seek opportunities to persuade and influence. If journalists are, as Holland classifies them, “enterprisers,” then those who seek to limit bias in journalism may be fighting a losing battle.

Journalism education, democracy, and the possibility of a more perfect professionalism

Introduction (Note: This is the first part of a multiple-part series that I am tentatively calling "My Fall 2005 term papers")

A.J. Liebling, the journalist, press critic and general bon vivant, attended the School of Journalism at Columbia University before starting his career. His assessment of his education was famously less than sanguine. He once wrote that “the program had ‘all the intellectual status of a training school for future employees of the A & P’” (qtd. in Remnick, 2004). His comment, while probably unduly harsh, represents an undeniable strain of anti-intellectualism in American journalism. (Liebling, of course, was complaining that Columbia’s journalism program was anti-intellectual, not that the practice of journalism should be.) Michael Lewis, in his scathing essay on journalism schools in The New Republic (Lewis, 1993), quoted one columnist who said, “All we do is ask questions and type and occasionally turn a phrase. Why do you need to go to school for that?” Nevertheless, journalism schools have continued to exist in more than one form for over a century—though the form that they should take is far from settled.

For about the same period, journalists have debated—both actively and passively—whether or not their line of work constitutes a profession (though the first stirrings of professionalism can be dated even earlier). Many prefer to see themselves as practitioners of a craft or a trade. Others believe that as collectors and disseminators of information for a mass audience, monitors of power, protectors of democracy, and an unofficial fourth branch of the government, they deserve the same professional prestige as lawyers, engineers, or architects. Journalists enjoy special protections in the United States, owing to their specific mention in the Bill of Rights; however, it is this special protection that may be preventing them from coalescing into a formal, coherent profession. Journalists cannot control entry into their own body because in the United States, anyone can be a journalist. Therefore, the professionalization of journalism must take place as a socialization process—a process in which journalism schools can play in instrumental part.